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ICSC’s RECon

Cleva Technologies proudly participated in the International Council of Shopping Center’s Global Real Estate Convention in Las Vegas this May. As close to 50,000 attendees developers, retailers, and lenders flocked to RECon 2009 for networking, dealmaking, and education purposes, Xit Poll® was on hand and ready to capture their feedback about the experience. While the retail real estate industry’s decision makers did “a year’s worth of business in four days” Xit Poll® was also busy collecting hundreds of responses in just minutes. And, as usual, the Xit Poll® devices strategically placed around the convention center and the Xit Poll® online management system running remotely processed the enormous amounts of outgoing and incoming data… instantly and easily.

Survey questions focusing on company categories, job descriptions, and general motivators helped ICSC gain a clear picture of who their attendees are, how much decision making power they have and their primary reasons for coming to RECon. Additional questions about the convention itself – format, size, length, location and season – supplied ICSC with first-hand attendee feedback about the event to assist them in planning for RECon 2010.
Xit Poll® succeeded in providing RECon show management with the invaluable data imperative to optimizing marketing efforts, spending and manpower – both present and future. During this year’s conference, ICSC was not only presented with opinions and thoughts about how to improve and personalize future events; but they were also given the opportunity to handle any onsite immediate adjustments necessary thanks to the real-time results of Xit Poll®.

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