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NRF “Big Show”
| The official launch of Xit Poll® at the 98th Annual National Retail Federation “Big Show” in New York, January 2009, was extremely well received. NRF commissioned 40 Xit Poll® devices to disperse throughout the four-day convention to capture attendee feedback about the show. |  |
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Various models of Xit Poll® were branded and utilized for the 3 distinct Big Show zones: NRF Conference Sessions and Expo Hall, Customer Experience Sonic Bar and “Seeing Green” Pavillion. The response rate was incredible and it was great to watch so many individuals interacting with the product while still immersed in the show experience. The true voice of the attendees was captured instantly and easily. |  |
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Best of all, we were able to manage all of the devices and data via our web portal and provide our customer with immediate results and reports… all right from our booth! |